About Us
About the Label
Our brand epitomizes the fusion of artistry and fashion, crafting wearable masterpieces with a distinctive avant-garde essence. Bold yet unrestrained, our collections seamlessly blend contemporary Western aesthetics with traditional craftsmanship, continually redefining silhouettes and elevating the concept of affordable luxury. The hallmark of our designs lies in their pristine lines, intricate embellishments, and a touch of drama, distinguishing our brand in the bustling world of fashion.
We dedicate ourselves to curating an exquisite range of couture pieces, each meticulously handcrafted with indigenous techniques and attention to detail. Our commitment extends beyond fashion; we prioritize ethical and sustainable practices, fostering a harmonious environment where artisans, weavers, craftsmen, tailors, and patrons collaborate in unison, appreciating the profound impact of our brand on both their lives and society.
Our vision is to create timeless garments that transcend trends, transforming into cherished modern heirlooms. Each piece is a testament to our dedication to balance tradition and innovation, offering creations that are as enduring as they are contemporary.
About the Designers
Delhi-based designers Parul and Preyanka, visionary sisters with complementary skill sets, embarked on a journey to establish their esteemed label, Parul and Preyanka. Parul, a graduate of Pearl Academy, New Delhi, has garnered acclaim for her exceptional effeminate collections, surprising the fashion world with her innovative designs. Her pursuit of excellence led her to Central Saint Martins, where she obtained a postgraduate degree in Fashion Management, refining her creative and strategic acumen to new heights.
Preyanka, the backbone of the label, masterfully manages major operations and the entire backend. Her academic journey at IILM, Lodhi Road, equipped her with the expertise to ensure the smooth functioning of the brand. Together, Parul and Preyanka have synergized their sensibilities and skill sets, immersing themselves in design work and allowing their creative instincts to flourish. They adeptly navigate dynamic fashion trends while steadfastly adhering to their design philosophy.
Incepted in 2020, the label Parul and Preyanka has brought their vision to life, harmoniously blending western aesthetics with Indian couture. Their signature lies in the innovative application of 3D embroidery, where traditional materials and techniques converge to evoke the essence of vintage floral artistry imbued with contemporary flair. Each collection epitomizes sophistication through clean lines, intricate embroideries, and graceful silhouettes, harmonized by a palette of earthy hues.
The label is a testament to the sisters' relentless hard work and determination, essential ingredients in their journey through the highly competitive apparel industry. “Growing up, we were always surrounded by fashion since our maternal family owned a fashion store. It was inspiring to witness all the talent and hard work that goes into this industry. As a brand, we envisioned addressing the gap in the market for affordable Indian designer clothing, and today, we are proud to see our vision come to life.”
Parul and Preyanka’s couture is not merely fashion; it is an art form that combines tradition with modernity, making an indelible mark in the fashion world. Their innovative designs and strategic marketing continue to set them apart, ensuring their label remains at the forefront of contemporary fashion.